The luxury brand Cadillac will soon move to a new luxury office in Soho New York, took the opportunity of the international New York International Auto Show to present its new flagship luxury saloon - the CT6.
The vehicle will be in 2016 due to falling production and sales by the end of the year.
This is the first, the promises of the division of General Motors, in a number of vehicles which can change a Cadillac and do the whole perception of.
"Cadillac plans to return in the center of the luxury car market," President Johan de Nysschen The Times Company said. "But we can not do this with the narrow line of products that we have today."
The CT6 packed performance sedan is a lightweight, rear-wheel drive, premium appointments always, in the tradition of Cadillac, but also long referred to in this Nysschen "driving dynamics."
Less than 3700 € - the result of a new automotive technology that enables engineers to parts made of aluminum and steel chassis Join Free - the most powerful CT6s will be powered by a 3-liter twin-turbo V6 with 400 hp and 400 Nm torque.
The lighter chassis, means that the company has more power and less consumption of their engines.
Cadillac also offers CT6 engine with four cylinders in series 2 liter turbo pushes 265 horsepower and 295 pound-feet of torque. The CT6 may be limited. By a naturally aspirated 3.6-liter V-6 that makes 335 horsepower and 284 pound-feet of torque
All three engines are mated to an automatic transmission eight reports of the Company.
The company also has the CT6 offer versions of the next generation of its active suspension systems and control of magnetic levitation. The combination, Cadillac, he said, means that all drives each wheel turns, and each wheel is suspended under certain conditions, for maximum grip and control.
But the car and provides better driving dynamics, "" will also provide high-level appointments, the traditionally well-known brand: wood and leather interior, body components made of carbon fiber, fully adjustable front seats climate control.
The result, Cadillac, he said, is performance sports car "bank-vault quiet level."
Representatives of the Cadillac says the car was designed to compete for the attention of buyers with vehicles like the Mercedes-Benz S-Class, Audi A8 and BMW to win 7 Series - so provide the agility of light sport sedans like the Audi A6 and BMW 5 Series.
Cadillac has not released pricing information. A fully loaded luxury midsize CTS version costs around $ 71,000 while a similar Escalade ESV-trick, the more expensive company car, nearly $ 100,000 cost.
As Lincoln Continental found in New York earlier this week, the success of the CT-6 depends mainly on its reception in China.
"It is important for the CT6 image Cadillac world, but it is important for volume aspirations Cadillac in China," said Stephanie Brinley, senior analyst at IHS Automotive.
Company Nysschen said Chinese buyers are important. But so are the younger buyers at home and abroad.
"China is very important for us, but we must also appeal to a new audience," he said. "The generation of baby boomers important to us, but by 2020 over 80% of luxury cars in the world is still by someone Generation X and Generation Y is buy you bring different expectations of the market and marked only change is to be marginalized. "
GM announced last year that it was assigned to develop the Cadillac brand, which is used to introduce at least eight new vehicles in 2020, the money $ 12 billion.
Many, de Nysschen said, is in the segments are in Cadillac offers non-participants.
"In the fast-growing compact luxury sedan, characterized by the Audi A3 and Mercedes CLA, these two cars added 60,000 sales last year in the US," he said. "Cadillac has not a single car in this segment. We have more than one player to be with a wider range of products."
But only more vehicles, Nysschen said, not your company is wherever you are. The Cadillac marketing team to buyers of cars new cars must be taken into account with its German competitors convince.
"The new products give me the creeps, but not enough to develop and launch into a market that is not willing to get," he said. "We have to work hard to change how people and the Cadillac brand is perceived."
Analysts agreed that Cadillac has an interesting way to go.
"The CT6 will compete with vehicles like the BMW 7 Series and Mercedes-Benz S-Class, a segment in which prestige brand means so much to consumers," Akshay Anand Kelley Blue Book said. "Cadillac will continue to promote the brand and show consumers why it is better to buy more vehicles flats in the class."
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