Music companies had their chance. So with high-tech companies.
Now, a group of the best artists, he says his chance to make money will stream music.
With the brilliance of a script of his videos, rapper Jay-Z led a parade of music royalties to reveal to reporters on Monday a new music streaming service - Tidal - says pay artists fairly affirm to their work.
The service starting at $ 10 a month, aims to bring the customers of competitors such as Spotify and Pandora, citing the sense of fan loyalty, in part. They say that artists have a greater share of revenue from charges and streaming the music itself disseminated to a wider loyalty.
To emphasize this point, Jay Z came (born Shawn Carter) A-listers at a press conference in Manhattan by a dozen musicals, including his wife, Beyonce, rapper Kanye West and singer Madonna.
Implementation of carefully orchestrated Tidal contain a flood of social media, where celebrities such as West told fans that "together we can reverse the trend and make music history."
But analysts said it is not clear, popular musicians might sound noble Visa bottom line for most actions make pennies fractions with their currents change.
"Jay Z has recognized that there is a chance for the personality and the quality of streaming music services," said Mark Mulligan, an analyst at market research Midia music. "It is basically built in music streaming HBO. But it takes more than a handful of music stars to change the underlying dynamics in the music-streaming time."
The artists were against payment model that offers streaming, but with the tide, some interest in the service Carter bought $ 56 million expressed in this month.
Tidal officials did not disclose the financial details, as it were, artists, to compensate in the floods.
"Our goal is simple: We want a better service and a better experience for fans and artists create" singer Alicia Keys, one of the owners of the flood, said in the press conference. "We believe that it all is to get the value of music in interest."
The game may be billions of dollars in revenue, the fans pay for the streaming of music each year. The artists were essential for the transmission of payment services, most of the royalties to record labels and music publishers, created instead of singers and musicians, the music.
Singer Taylor Swift was celebrating his last album "1989" Spotify last fall because she did not want his songs in the free version of the service. She argues that music should be free, because it sets a dangerous precedent that the consumer does not pay to listen to albums.
Tidal describes itself as "the first music streaming service, the best quality hi-fi sound, video and HD Publishing skillfully combines organized" The price will be two levels of fees and access are -. Free service.
A basic service for $ 9.99 a month provides high-fidelity DC standard industry definition videos. A second level of $ 19.99 per month will continuously use CD HD video quality and access to original editorial products.
Tidal, which is in 31 countries, had 500,000 paying subscribers by the end of 2014. The company plans to expand to six other countries.
But the artist service owned compete in a streaming service already saturated market.
Spotify, which invites about 10 dollars a month, more than 15 million paying subscribers and more than 60 million active users according to the website of the streaming service. It operates in 58 markets.
In November, Daniel Ek, CEO of Spotify, has criticized the musician on a blog, notes that such a great artist like Swift could earn up to $ 6,000,000 per year on the platform.
"Our interests are fully aligned him with you," wrote musicians. "The more we grow, the more we will pay."
Internet radio company Pandora, a competitor of Spotify, said that in the third quarter of 2014. 76.5 million active listener. But Pandora offers its services in the United States, Australia and New Zealand.
Tidal has to push a large number of smaller competitors.
Samsung and Google have access the most popular applications, music. Amazon has been adding features to help you keep for Prime subscribers. And the music industry has is surprising upstarts, the experiment is charged with new opportunities for people, for the music.
An application of the current test, for example, allows users who listen to a song for free when sharing the melody with a friend. Los Angeles Home UrRadio who started their service Monday, Slacker Radio and try to get the public to bring the experience of radio presenters and DJs.
The movement in the industry promises much innovation, but it could be the marketing power of the big stars instead of interesting features that determine the transmission of services in order to survive.
Other artists have tried to recover the role of artists in models of high-tech music and streaming before, but none succeeded in changing the way digital music is known and paid. The rapper Dr. Dre had extensive success with your business beats, which he sold to Apple for 3 billion dollars. The data stream for the company connected but had about 250,000 followers.
In order to distinguish Tidal plans "exclusive content", stressed the keys to offer "you will find no other."
However, many analysts remain skeptical flood, arguing that more star power is needed to bring the subscribers, especially in an already saturated market music streaming.
"Consumers reasons, all busy trying to understand, not yet accustomed to the idea of paying a drawing of music," said analyst Russ Crupnick of Music Watch, he said. "The challenge is to be to start or grow a paid service, if it is financed by advertising great ways?"
To separate package similar services, Tidal offer exceptionally compelling reasons to pay, according to analysts. Although the streaming service offering original content, there are a lot of services for free social media and content portals for artists to engage with the fans.
"You have to convince people that this musical experience to pay subscription Better" Crupnick said. "But I think many people are aware of the environmental paid subscription services is very difficult."
